Hello there!
I’m a multidisciplinary designer driven by clarity, purpose and
user-focused problem solving.
Explore my projects below 👇
Exxentric - Website
I helped transform a guided coaching process into a clear digital experience that users can navigate on their own. I focused on understanding what keeps people motivated, shaping the key flows and making sure our decisions moved the concept forward.
As the project progressed, I took responsibility for the UI and created a calm and accessible visual direction that supports consistent use over time.
Experio
I helped transform a guided coaching process into a clear digital experience that users can navigate on their own. I focused on understanding what keeps people motivated, shaping the key flows and making sure our decisions moved the concept forward.
As the project progressed, I took responsibility for the UI and created a calm and accessible visual direction that supports consistent use over time.
relive
I contributed to (wards) relive’s design towards a simple and intuitive way to buy and sell used clothing online. I focused on mapping the core journeys for shoppers and sellers, testing the flows with users, and refining the structure to remove friction.
I also shaped the visual direction and built the interface from low to high fidelity, ensuring the final concept felt clear, approachable and easy to navigate.
Re-goal
I worked on the Re-goal by leading the concept development and prototyping process, from identifying the core user problem to creating a functional return mechanism using reused trampoline parts.
I drove the sketching, testing, and building phases, shaped the final design direction, and constructed the full-scale prototype that was later showcased at Stockholm Furniture Fair.
Aston
I used Aston as an opportunity to explore how form and behaviour meet in public spaces. Through sketching, clay modelling and CAD, I worked hands-on to shape concepts that feel natural to interact with and easy to understand.
My focus was on creating forms that invite people in and making sure each design decision balanced usability with a strong visual presence.
